Estée Lauder Entering The Metaverse Through Free NFTs

It looks like Estée Lauder is coming into Metaverse through the front door. Moreover, to celebrate the first Metaverse Fashion Week, which runs from March 24 to 27, the cosmetics company will show off its first NFT. It is explicitly based on one of its best-known products, the Advanced Night Repair serum.

Decentraland will be home to the world’s biggest luxury brands

Sooner, Decentraland will be home to the world’s biggest luxury brands. They will eventually show off their new designs in virtual shows and online after parties. This is the first fashion week for the metaverse. There will also be events and surprises planned by brands from other places at this year’s fashion week. Such is the case with Estée Lauder, which is set to show off its first NFT next month.

So says Sarah Lynn, the Too Faced Brand General Manager for the UK and Ireland. The new website has completely reinvigorated their e-commerce team’s big plans for the future. It is because it doesn’t have any limitations or costs.

Co-founder Dan O’Connell Remarks

Co-founder Dan O’Connell said: “We have been thrilled to work with Too Faced on this truly groundbreaking project. He also added ” One of the things that make our technology unique is that it’s right at the cutting edge of the growing trend of using games. This made e-commerce more appealing in the Metaverse. In terms of how forward-thinking and innovative the Too Faced and Estée Lauder teams have been about using our truly cutting-edge technology, we have been blown away.

Cosmetics company Advanced Night Repair Serum will be the first step in this NFT. Users will be able to go inside the bottle of face cream to get the NFT, which will give their avatars a “glowing, radiant look,” says the site.

Thousand Free Copies Of NFT Available

The NFT, which was made by Alex Box, will be available in a few thousand copies and will be free. More than giving its customers a taste of the metaverse, this first trip will help Estée Lauder make itself known to people who already spend a lot of time there. Also, it could be a way for the cosmetics company to see if it would be a good idea for them to play in this other world.

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