VIEWPOINT-How can you persuade others to accept your viewpoint?
VIEWPOINT-How can you persuade others to accept your viewpoint?
You have a concept, and you’re sure it’s a good one, but if you want to develop it into a workable company, other people need to be involved. At some viewpoint, you will need to persuade enough people of the benefits of your concept, whether they are prospective customers, investors, or individuals with technical expertise, or it won’t succeed in the world.
Some marketers struggle at this point of the process since selling an idea is considerably harder than selling a product or service. The following strategies will help you sharpen your approach and persuade people to support your concept.
Observe the network to get the viewpoint
In some respects, launching a new company is essentially a numbers game: the more people you can connect with, the more people are likely to be interested in your concept. Social media and technological platforms have made it simpler to interact effectively with lots of people.
Market your idea
Explain the purpose of your concept and why it is significant to you before going into detail about how it would alter the world, address an issue, or improve people’s lives. Be sure to start with the big picture when selling your idea. No matter how amazing your vision is, people want to see that it has the potential to become a reality. You may reveal the specifics later. At the same time, be prepared to provide proof that you’ve investigated the industry and determined a genuine need.
Actualize it
An enthusiastic interpretation of your concept will pique someone’s curiosity, and then they’ll be interested in talking about the details. If you’re not in a position to create a functional prototype, at least have a business plan so that others can understand what the product looks like and how it operates. Written clearly and in depth.
Make people desire you
The feasibility of an idea serves as the benchmark for determining its quality, and when you approach people, they will evaluate your abilities in the same way they would an idea. As a result, have a solid presentation prepared so you can quickly and succinctly describe the idea. Then, let your enthusiasm, personality, and commitment to seeing it through shine through. Investors frequently invest in the person as much as they do in the idea.
If you are having problems selling your concept, consider initiating a series of conversations and enquiries that may centre on the promotional strategies that helped your crowdfunding campaign succeed. You will get the input you need in this manner, allowing you to market your concept more successfully. The effectiveness of various sales strategies varies. To show and support your claim, provide some supporting proof. Experiment to do that. Try the concept, get some data, and then go ahead and present it to others. Are you able to express a concept in a manner that makes it seem less dangerous if it would be catastrophic to people? The notion may be sold with the aid of allies.